Victory Velo Bike Shop

Victory Velo Bike Shop has served Auburn riders since 2012, bringing a deep selection of performance bicycles to its downtown Lincoln Way storefront. Family-owned and full-service, the store works with brands such as Specialized, Santa Cruz, Pivot, Yeti, Pinarello, Felt, Salsa, Transition, Niner, Evil and Co-Motion. Its electric-bike options include Specialized Turbo Tero, Como and Vado models.

This is a place for more than browsing a bicycle catalog. Demo bikes can be rented, allowing customers to experience a model before making a larger commitment. Professional bike fitting helps tailor a ride to the person using it, while in-house mechanics handle repair and maintenance. The store also sells bike racks, rounding out the practical side of bicycle ownership.

The range makes sense for the area around Auburn and the Gold Country, where riders have different interests and terrain in mind. Someone considering a premium mountain bike may have very different needs from a customer shopping for a comfortable electric model, and Victory Velo carries equipment for both.

Located at 835 Lincoln Way, the shop combines higher-end bicycle brands, hands-on workshop support and demonstration options in one Auburn location. The shop specializes in conventional and electric bicycles, fitting and repair work.