Ride Direct

Ride Direct, also known as ATV Direct, operates from 31 Branhams Court just off US 23 in Prestonsburg, Kentucky. The business specializes in ATV, UTV, and motorcycle tires, wheels, parts, and accessories, keeping a large inventory in stock at its Prestonsburg location and drawing from more than 20 distribution centers across the United States when an item is not on hand.

Its product lines include tires, wheels, brake kits, winches, and riding gear from brands such as Sedona. The premises also house a full-service CNC machine shop and a powersport service center that performs tire mounting and repair work for riders passing through the area. The store is open Monday through Friday from 9:00 AM to 5:00 PM and Saturday from 9:00 AM to 2:00 PM, closing on Sundays.

With its focus on tires, wheels, and hard parts for off-road and street powersport machines, Ride Direct serves as a parts and accessories resource for ATV, UTV, and motorcycle owners in Floyd County and eastern Kentucky.