The Madison West branch of ERIK’S Bike Board & Ski sits at 6610 Seybold Road, pairing a large bike and e-bike showroom with a full-service repair shop. The store sells electric models from Specialized and Aventon and services e-bike electrical and mechanical systems. Hours are Sunday 11 to 5, Monday through Friday 11 to 7, and Saturday 11 to 5, and the branch can be reached at (608) 278-9000. The Seybold Road location serves Madison’s west side near the West Towne retail district. Sales staff help riders compare commuter, mountain, and cruiser-style electric bikes across the brands on the floor, with fitting guidance for frame size and riding position. The service department books tune-ups, brake and drivetrain work, and e-bike diagnostics, and the accessories wall carries helmets, locks, racks, and cycling apparel. Because the store belongs to a regional chain, staff can check company-wide inventory for a model or size missing from the local floor. A seasonal ski and snowboard department operates in the same building through the winter.
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