Bring’s Cycling & Fitness is a family-owned bicycle and fitness retailer at 1710 8th Street South in Wisconsin Rapids, Wisconsin, in business since 1945. The store maintains two showrooms of bicycles and exercise equipment and publishes an Electric Bike Guide for shoppers considering an electric-assist bike. Its inventory includes electric bikes from brands such as Trek, Giant, and Electra, alongside conventional bicycles, cycling parts, and accessories like lights and nutrition products. The fitness side of the business stocks equipment including treadmills and training machines. The company describes itself as family owned and operated, serving the Wisconsin Rapids area, and its website lists its address, phone number, and contact email on every product page. Hours are Monday through Friday from 9 AM to 6 PM and Saturday from 9 AM to 5 PM. Its public business listing lists e-bikes, bike maintenance, Niterider lights, and the Electra Townie among its offerings. Product pages on its website carry full specifications for the bikes and equipment it stocks. The store can be reached at (715) 423-5520 or by email at jenny@bringscycling.com.