Located at 318 S 1st St, the Rogers store of Phat Tire Bike Shop is one of five locations the regional retailer operates across Northwest Arkansas. The company was founded in Bentonville in 2007 by Tim Robinson and Chris Brosh and now runs 13 stores across Arkansas and Oklahoma. As a Trek dealer, the Rogers shop sells Trek bicycles including electric mountain bike models, backed by full-service repairs, a parts and accessories department, and a rental program. The shop’s mechanics service Trek bikes and other brands, and the accessories selection covers components, gear, and add-ons for trail and commuter riding. Bike rentals give visitors and residents short-term access to the local trail system. The store can be reached at (479) 877-1313. The Rogers shop shares inventory and services with Phat Tire locations in Bella Vista, Bentonville, Springdale, and Fayetteville, carrying the company’s standard range of Trek bicycles, e-bikes, parts, and rental bikes.
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